E-BIKE is popular in the European market.

E-BIKE is popular in the European market. I think the reason is in the following aspects:

ONE. Cultural background and market demand
Deep riding culture:
Bicycles have a history of more than a century in Europe, and the bicycle culture that spans old, middle, and young and young in society. Different from Chinese consumers mainly as transportation, European consumers generally regard cycling as the main way to commute, pastime, and exercise.
This extensive recognition and acceptance provides fertile soil for E-Bike's popularity.
Diverse use scenarios:
E-Bike is not only used for commuting, but also widely used in many fields such as leisure, fitness, and outdoor sports. For example, European bicycle high-speed networks, parks and other leisure places have bicycle traffic roads, providing real conditions for the promotion and application of E-Bike.

TWO. Policy and regulatory support
Loose regulation management:
According to the EU's 168/2013 regulations, E-Bike, which has a motor power of less than 250W and the speed of no more than 25 km/h, belongs to the L1E-A category, referring to ordinary bicycles for loose management.
This classification method reduces the use threshold for E-Bike and makes it easier to be accepted by consumers.
Government subsidies:
European governments generally give E-Bike's rich purchase subsidies to encourage the public to choose low-carbon environmental protection methods. These subsidy policies have further reduced consumers' car purchase costs and increased the market recognition of E-Bike.

THREE. Product advantages and consumer preferences
Electricity assistance:
E-Bike retains the basic architecture of the bicycle. The motor of the motor output as the same proportion of the motor is auxiliary to bring a different cycling experience to consumers. This design not only retains the fun of cycling, but also reduces physical burdens, especially suitable for middle -aged and elderly and slightly weak cycling enthusiasts.
Compared with pure electric-driven E-Bike, the maintenance cost of E-BIKE E-BIKE is lower, and it allows consumers to enjoy free and leisure fitness attributes of free cycling and attached.
High performance and intelligence:
In the European market, expensive high -performance electric road vehicles and mountain vehicles are more wider than the ordinary bicycle market. Customers' demand for high-performance and intelligent E-Bike is increasing, which has promoted the continuous upgrading and development of the E-Bike market.
Brand and accessories:
E-Bike enthusiasts prefer big brands, but they value electrical accessories brands more. The performance and brands of the car promotion system, battery, braking system, and anti -theft system play an important role in consumer purchase decisions.

Fourth, market potential and growth trend
Market size and growth rate:
According to market forecasts, the E-BIKE market is expected to increase with a stable compound annual growth rate. The ride culture of European regions has a strong cycling culture and a high market penetration rate, and its growth potential in the next few years is huge.
Especially in Germany, France, Italy, and the Netherlands, the average annual purchase volume of E-Bike will continue to grow.
Consumer demand diversified:
With the attention of consumers to environmental protection, health and personal travel, E-Bike, as an environmentally friendly and healthy way of travel, its market demand will be further released.
Different consumer groups and purchases determine the diverse needs of the E-Bike market. From short-distance commuting to outdoor sports, E-Bike can meet the different needs of consumers.
In summary, the popularity of E-Bike in the European market benefits from the support of deep cycling culture, policies and regulations, product advantages and consumer preferences, and huge market potential and growth trends. As a sales, you can introduce the charm and value of E-Bike to potential customers around these aspects.

For specific models, please refer to: https://www.varunebike.com/pages/landing-page-jun-12-14-21-25